Watson Campaign Automation Ideas

Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.

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Enable WCA destination support for Google Analytics ContentView event type

Enable support for Google Analytics ContentView event type in WCA so that we can connect web activity and email subscriber activity together and use content views as triggers for programs.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Nov 20 2018
  • Under Consideration
How will this idea be used?

 For example if someone views a web article on a certain topic, we could trigger an email send containing an eBook with more information about the topic on that web article page.

What is your industry? Marketing & Public Opinion Research
What is the idea priority? High
DeveloperWorks ID
RTC ID
Link to original RFE
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  • Admin
    Peter Mercado commented
    December 20, 2018 22:17

    Hello Isabelle, GA/UBX integration already supports contentView event publishing. WCA subscription will be prioritized on the WCA team's side. I am assigning this requirement to WCA team for evaluation. Thank you.