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In SMS Sent event receive the step name (inside WCA program) that originated it

Marketers want to know in which point of program customers received the SMS, in order to better understand the customer journey and its performance problems.

This information is already delivered in email send events

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jun 20 2018
  • Needs More Information
How will this idea be used?

As customers go through the programs I need to understand in which points they stop, so I can understand what performance problems there are in my customer journey

What is your industry? Banking
What is the idea priority? Urgent
DeveloperWorks ID
RTC ID
Link to original RFE
  • Attach files
  • Admin
    Peter Mercado commented
    July 31, 2018 22:26

    @Paolo...I will forward this to Bipin Patel, OM for SMS. What you are describing sounds like a new even type and/or additional attributes in the existing SMS events that are published to UBX. If that is the case, the enhancement will be owned by WCA team for implementation. I can collaborate with them on defining a new event type or modifying existing ones.

  • Admin
    SARAH CALVERT commented
    December 21, 2018 20:59

    Hi Paolo:

    Here's a workaround you might try:

    When you configure the SMS Program Step, append the Step Name to the Message Name. Message Name is included in the 'Source' field of the UBX event 'sentSMS'.

    Here's a sample of what would be returned in the UBX sentSMS event source fields:

    1 Program Step1:

    { "name": "source", "value": "mailingId=xxx1,jobId=xxx3,reportId=xxx2,recipientId=xxx,eventSource=mGage,campName=null,msgName=Offer_Step1", "type": "string", "isSync": false},

    2. Program Step 2:

    { "name": "source", "value": "mailingId=xxx3,jobId=xxx5,reportId=xxx4,recipientId=xxx,eventSource=mGage,campName=null,msgName=Offer_Step2", "type": "string", "isSync": false},

    Please let us know if this would meet your needs.

    Regards,

    Sarah Calvert

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    December 21, 2018 21:08

    Sarah,

    I had observed that the last events that I received this information is within this big field.

  • Admin
    SARAH CALVERT commented
    December 21, 2018 22:05

    Hi Paulo, Does this meet your needs?

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    December 26, 2018 11:39

    Sarah, ideally this information should be in one separated field, but this solution resolves my problem. 

  • Admin
    BIPIN PATEL commented
    December 29, 2018 17:07

    Hi Paulo,

    Thanks for the update. For now, you have a workaround that works.

    We will continue to pursue a longer term solution as you have asked of. we will keep you posted of any updates. Thanks.

    Bipin Patel