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Add ability to set a mailing preheader in the mailing settings

Add the ability for clients to set a mailing preheader in the mailing settings as many clients don't like jumping into source code to do this and updating can easily be missed if copied from a prior template. Specifically hidden preheader rather than text which is the first line of the email. 

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jul 6 2018
  • Under Consideration
How will this idea be used?

To allow customers to set hidden mailing preheaders without having to go into source code.

What is your industry? Non-Industry Specific
What is the idea priority? High
DeveloperWorks ID
RTC ID
Link to original RFE
  • Attach files
  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 23, 2018 17:01

    We have wanted this feature ever since moving to Watson two years ago. It would improve our workflow efficiency and effectiveness, and probably improve our open rates. 

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 25, 2018 22:44

    Also add a preheader preview in the preview screen also.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 26, 2018 00:16

    I'm really keen to see this feature implemented. Would improve our open rate and CTR, enabling our recipients to open with intent.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 26, 2018 00:22

    Support 100% this feature implemented. Would improve our open rate and CTR, enabling our recipients to open with intent.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    December 10, 2018 19:55

    Want to jump in and offer more support this idea. It's such a basic feature offered by other ESPs - we've even been to live demos where IBM reps promote changing preheaders frequently, but going into the source code to do so just creates so much risk. We really need an easy field to change it.