Watson Campaign Automation Ideas

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Distinguish Between New & Existing Email Addresses, Customers

We are in the process of creating a journey that has different messaging and cadence based on whether a qualifying contact is a repeat customer with a new email address, or a new customer with a new email address. Right now we are unable to identify these audiences, since the system has no way to tell if the email address is new to file. We'd like the ability to segment on whether email addresses are new vs. existing to database.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jul 6 2018
  • Needs More Information
How will this idea be used?

This idea will allow users to create messaging that's specific to new email addresses vs. existing email addresses.

What is your industry? Non-Industry Specific
What is the idea priority? High
DeveloperWorks ID
Link to original RFE
  • Attach files
  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    September 25, 2018 14:59

    Our setup has a first purchase date and a most recent purchase date. However, we are only seeing an email address modified date (which overwrites ongoing) and not email address add/opt in date in the system. How can we get an email opt in date added?

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    31 Jan 20:16



    I see that this is marked as "Needs more information." Can you please confirm what additional information is needed?