Acoustic Campaign Ideas
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currently when you perform a mobile push from Unica there is no proper feedback loop to tell you what happened.
Through UBX we can get a Mobile Push Send update but that does not tell specifically which message was sent, just a messageID which is effectively a run instance.
WCA and UBX need to send back the actual message ID/Code so that you can tie the successful sending of a push notification to a specific message and device.
Any failed sends should also be provided (assuming this information is possible to obtain from Apple and Firebase)
How will this idea be used?
If you think that 10 messages were sent out then it's important to know that this actually happened. Knowing that this happened means being able to link a known message to a known device. The messageID does not link back to any known message so this is not useful for tracking from the Unica side.
Knowing that a specific message was sent means that contact history can be correctly maintained (this is important for certain campaign types). It also means that devices that are known not to have a successful send could be followed up via an alternative channel.
Current use case for our customers are around service messages and legal messages. Using for late payment notices for example, there are legal constraints on how often you contact a customer and remind them to pay - not knowing means we cannot ever be sure the message was sent.
|What is your industry?||Professional Services|
|What is the idea priority?||Urgent|
|Link to original RFE|