Watson Campaign Automation Ideas
Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.
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Submit ideas for other Watson Customer Engagement Products:
• Other Watson Marketing solutions
• Watson Commerce
• Watson Supply Chain
Having been on the platform for a couple of years now, I still am unable to get any conversion tracking data in WCA. My development team says that if I supply the custom code, they can implement it. The help in WCA helpdesk offers sample code that needs to be customized. Google Analytics can track a conversion without custom modified code, why can't WCA?
How will this idea be used?
By making it easier or automatic to receive the conversion data from email clicks, this data can then be used to further segment and personalize the emails sent to customers that actually complete a transaction vs a person who just clicks through to the website.
|What is your industry?||Retail|
|What is the idea priority?||High|
|Link to original RFE|