Watson Campaign Automation Ideas
Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.
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Submit ideas for other Watson Customer Engagement Products:
• Other Watson Marketing solutions
• Watson Commerce
• Watson Supply Chain
This is useful because it can determine how interested a contact is in a particular product or service. For example, if this were enabled, web tracking external landing page site visits could be analyzed as follows: contact A visits a product page more than 2 times from an email - this is an indicator that a follow-up mailing should be sent to take advantage of their interest.
How will this idea be used?
If I send a mailing to contacts advertising a new product or service, and they do not purchase but visit the webpage multiple times, I'll use a query and send a follow-up message convincing them to purchase, maybe with a discount or some other greater draw then what was included in the original mailing. This also helps with external landing pages: if someone visits our subscription page, but doesn't subscribe, we can then again send a follow-up mailing to provide more details and take advantage of their interest. There is something to be said about multiple webpage visits, versus simply a one-time visit.
|What is your industry?||Other|
|What is the idea priority?||Medium|
|Link to original RFE|