Watson Campaign Automation Ideas

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Allow Transactionals and Promotionals to send from same Org utilizing marketing data to populate templates in both

Transactional and Promotional Mailing Separation - The ability to send Transactional mailings from the same org as their promotional mailings. 

Since all the marketing automation data is in the orgs database and relational tables, customers want to be able to post a trigger by sending ID or EmailAddress and having the DB and Relational Table populate the transactional template. Having the ability to send transactionals and promo emails from the same org will enable us to utilize ALL the data in the marketing automation platform and not be in the xml payload to trigger a transactional. 

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Aug 16 2018
  • Under Consideration
How will this idea be used?

This feature will actually get IBM up to where smaller and enterprise ESPs already are. This technology has not been updated in years and it is costing us HUGE opps on the sales side.

What is your industry? Retail
What is the idea priority? Urgent
DeveloperWorks ID
Link to original RFE
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  • Admin
    Powell Smith commented
    August 31, 2018 13:41

    Thanks for the submission.  We are reviewing this for possible inclusion in our roadmap.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 03, 2018 19:49

    Hi Powell, Can you please get me an update on this? Whereoware is understandably so wanting to know when we will implement and have this available as they have several solutions that they can offer if WCA cant meet the requirements of their customers. This is going to be critical to us being able to close business moving forward. 

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 24, 2018 03:44

    Powell, Jason, Jay, in the field I am still getting challenged on why we do NOT allow our transactional engine access to the data housed in WCA. This is something that needs to be addressed and the longer we wait the more WCA deals we will loose to SMALL ESPs. We are getting beat by tiny ESPs because of this. 

    Thank you,