Acoustic Campaign Ideas

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Contact Insights to include SMS and mobile app messaging

Today contact insight is NOT a true snapshot of what a user received when you click to view the email. The dynamic content logic is run at the time that you open the email, not the true content that that specific user received. This is a MAJOR issue for compliance tracking. 

Also, if a customer sends transactionals, sms, and mobile app messages these are not available in contact insights. There is no true 360 degree view of the customer. OM stated that this data can be exported and a report outside of WCA can do this but marketers want a true marketing automation platform that they do not have to build something outside the tool to get this view. We should be able to show if a user received a promo, transactional, shared an audience to social/DSP, sms, and mobile app message. 

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Aug 16 2018
  • Declined
How will this idea be used?

In sales opps all customers want CPSs to show them how they can see a 360 degree view of customers and what type of message was sent when. If we allow customers to send email, sms, mobile app messages, social audiences, share audiences out to DSP, any UBX endpoint, this should be available in a historical view like contact insights was meant for. Contact Insights has not been updated in YEARS! we are falling behind our competition small, medium, large, enterprise ESPs are beating us in side by side comparisons because of this issue. No one wants to spend the money that we are selling WCA for without having a simple single 360 degree view of the customer. 

What is your industry? Retail
What is the idea priority? Urgent
DeveloperWorks ID
Link to original RFE
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  • Admin
    ANUSHE ASHRAFF commented
    August 20, 2018 15:07

    Thank you for this idea.  I am investigating this and will respond once I have more information to share.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 03, 2018 19:48

    Hi Anushe, If you need additional information on this PLEASE let me know and I am  happy to define what customers are requiring for a 360 degree view of the customer. This is becoming more critical in opportunities that are coming to me. We must figure this out. Thank you!

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 24, 2018 03:42

    Anushe - Jason Brett, Please provide an update on when a 360 degree view of Marketing Customers will be available. Thank you!


  • Admin
    ANUSHE ASHRAFF commented
    October 24, 2018 16:41

    Hi Shanan, I will set up a call for us to discuss this idea further. 

    Thank you,

    Anushe Ashraff

  • Admin
    Diane Bowman commented
    March 01, 2019 13:45

    We do not have plans to invest in Contact Insight at this time.