Acoustic Campaign Ideas
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Enable users to suppress the email or website activity for a particular contact.
In reports and in raw data (Raw Recipient Data Report and Website Activity Report) we have observed contacts whose activity is improbable. Examples include:
The cause of these reporting errors seems to be a bot, script, or spam prevention tool that systematically visits links on behalf of an email recipient.
These outliers tend to trigger false positive alerts, and skew reports. Scoring models that measure these activities become considerably less useful.
Omitting these addresses or their domains from mailings is not a viable solution since, in our experience, some of the clicks and visits are, in fact, valid.
There should be a way to either omit this outlier activity from reporting and scoring, or there should be more research to figure out the cause and report appropriately. Another solution may be a footnote or flag on a Contact Insight that says "The activity related to this contact may be inaccurate."
How will this idea be used?
This idea will be used to provide sales and marketing with correct data.
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