Watson Campaign Automation Ideas

Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.

Connect with your peers and IBM experts on the Watson Marketing and Commerce Community

Submit ideas for other Watson Customer Engagement Products:

•  Other Watson Marketing solutions
Watson Commerce
Watson Supply Chain

Add Secondary Filter/Dimension on Opens/Clicks etc in Performance Insights from Database Fields

There is a standard set of 'Secondary Dimensions' you can select when viewing Performance Insights Reporting. I'd like to make the link to some of my Database field options and then be able to get even more specific information on the email based on. for example. the Country, State, or even Persona etc. if that is available in your data set.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jun 21 2018
  • Under Consideration
How will this idea be used?

Being able to understand what part of your data is responding the best and where you many need to make updates to increase performance. Insights that would not have to be manually manipulated and create value that it is available in real time.

What is your industry? Industrial Products
What is the idea priority? High
DeveloperWorks ID
RTC ID
Link to original RFE
  • Attach files
  • Admin
    Chris Saito commented
    June 26, 2018 22:07

    Hi Michele,

    As I had mentioned in my email to you, we actually do get a lot of feedback on this use case and we are working towards getting more granular to visualize individual level detail (in your case: district owner, country, state, etc), but we don't have an exact date on it.

     
    As a workaround in the meantime, you could create a query in WCA filtering out that database field, then create an audience in Performance Insights that you could generate some views on. Since there is the limitation of 10 audiences though unfortunately, I don't know how practical this is for you. In general, we recommend users to consider the top 5 or so most important segments, create audiences for those, and use Performance Insights to track them.