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Support dynamic content and personalization in Subject lines in Automated messages

Neither message scripting or the conventional Dynamic Rulesets are available in the Subject line of the Automated message mailing template.

Dynamic subjet lines is a standard ESP feature, understood as a successful tactic to drive open rates, and which is accordingly demanded by our customers.

Personalization conveys the authenticity of the email sender, and allows for effective copywriting in the modern marketing environment.

Dynamic Content would allow us to make a dynamic email to prevent trivial content variation from requiring 2 separate Automated Message groups, duplicating upstream integration development effort.

Together they help make emails more engaging, more authentic, and less expensive. It makes our customer's very happy when we can make a campaign and our campaign development process and solution smarter. In this case, this is one of those features which both they and we expect.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Aug 27 2018
  • Under Consideration
How will this idea be used?

We would use this feature today to support more engaging transaction mailings.

What is your industry? Other
What is the idea priority? Urgent
DeveloperWorks ID
Link to original RFE
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  • Admin
    Diane Bowman commented
    September 06, 2018 01:43

    Have you thought about using Programs for your automated mailing needs? Placing the DC personalization into the Program mailing configuration subject line area? %%DC::RULESET_NAME::SUBJECT%%.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    September 06, 2018 03:31

    Hi Diane Bowman,

    I appreciate your suggestion, however I think the difference between a program mailing and automated mailings (Transact XML or SMTP at least) is very significant from an architectural point of view, with different data jobs and integrations required. I don't think a program mailing would not be able to handle line items -- a typical requirement of an order confirmation email for example. Also the expectation is real-time sending. 

    In my view, rather than trying to use another module of WCA as part of a complicated workaround to achieve the outcome of transactional messaging (if it can at all be done to the same requirements) the aim should be to enhance that module with a basic feature such as subject line personalization.

  • Admin
    Diane Bowman commented
    November 16, 2018 14:14

    Thank you for your feedback!