Acoustic Campaign Ideas
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In a situation where no further activity is applied to a contact when a program completes and there is no longer a reason to keep the contact on file, a method should be applied to the "Exit" item facilitating deletion upon exit.
How will this idea be used?
GOAL: Having completed all activity related to a contact there is no longer any reason for that contact to remain in the data source. For example, for the purpose of "onboarding", a prospect is added by API to a data source intended to contain contacts only during the onboarding process. The contact is automatically added to an onboarding program that attempts to send a welcome message immediately and again after 24 hours if the contact has not responded to the initial message. Whether the onboarding attempts are successful or not, the desired outcome is that the prospective contact is removed from the data source. This eliminate the need to poll the data source or perform scheduled processing to purge processed contacts.
|What is your industry?||Consumer Products|
|What is the idea priority?||Medium|
|Link to original RFE|