Watson Campaign Automation Ideas
Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.
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Submit ideas for other Watson Customer Engagement Products:
• Other Watson Marketing solutions
• Watson Commerce
• Watson Supply Chain
This idea has been merged into another idea. To comment or vote on this idea, please visit WCAIDEAS-I-43 Make a UBX event and/or Audience available in Automated Programs.
When using UBX to export the events generated by sending email/sms thought WCA programs, it should have a way to uniquely join the opening event (for example) with the send email event. This is important to correctly measure the opening rate, CTR, opt-out, bounces, etc.
How will this idea be used?
It is important follow metrics like open rate, CTR etc, to see which communications are working. In the same way cross this information with internal data allow to know which customer received communications and arrived at the of the funnel, something that could only accomplished by exporting this events thought UBX toolkit.
|What is your industry?||Non-Industry Specific|
|What is the idea priority?||Urgent|
|Link to original RFE|