Watson Campaign Automation Ideas
Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.
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• Other Watson Marketing solutions
• Watson Commerce
• Watson Supply Chain
With the current asset library, it's hard (impossible) to manage content for multiple emails in an efficient way. Currently there is no link between the asset (or ruleset) and the content in the template. Changes in the asset do not reflect in existing templates (like republishing in eMessage did after a change in the content lib).
I think there should be a link between an asset or ruleset from the library and the used asset or rule in a template.
Another option is a full integration with an external CMS, maybe the content hub could be extended to be used with HTML snippets, text, ... instead of images only.
Currently we have setup all content in relational tables to be able to mange changes and new content centrally, but the challenge with that is how to fill the relational tables (API or csv upload..). Which is manageable , but not ideal. out of the box integration with an existing CMS and relational tables would also be nice.
The need for improved content management applies to both Engage and Transact, where with transact it might be even more urgent as there is no relational table possibility.
How will this idea be used?
When we have to change for example the header of the email, we want to have an efficient, out of the box process to update the HTML in 1 place an publish the changes for -all- templates (and not update all templates manually)
|What is your industry?||Travel & Transportation|
|What is the idea priority?||Urgent|
|Link to original RFE|