Watson Campaign Automation Ideas

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Improved content management for WCA

With the current asset library, it's hard (impossible) to manage content for multiple emails in an efficient way. Currently there is no link between the asset (or ruleset) and the content in the template. Changes in the asset do not reflect in existing templates (like republishing in eMessage did after a change in the content lib). 

I think there should be a link between an asset or ruleset from the library and the used asset or rule in a template.

Another option is a full integration with an external CMS, maybe the content hub could be extended to be used with HTML snippets, text, ... instead of images only.

Currently we have setup all content in relational tables to be able to mange changes and new content centrally, but the challenge with that is how to fill the relational tables (API or csv upload..). Which is manageable , but not ideal. out of the box integration with an existing CMS and relational tables would also be nice.

 

The need for improved content management applies to both Engage and Transact, where with transact it might be even more urgent as there is no relational table possibility.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Oct 11 2018
  • Under Consideration
How will this idea be used?

When we have to change for example the header of the email, we want to have an efficient, out of the box process to update the HTML in 1 place an publish the changes for -all- templates (and not update all templates manually)

What is your industry? Travel & Transportation
What is the idea priority? Urgent
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