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Reports - Performance Insights: Add Subject Line Column

It would be beneficial to display the subject lines to help compare and determine email strategy effectiveness. This would contribute to a more in-depth review of sent mailings.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Oct 11 2018
  • Delivered
How will this idea be used?

Will be used to provide the most thorough information and metrics regarding email campaign comparisons to determine whether email strategies were effective and/or need to be modified for future mailings.

What is your industry? Travel & Transportation
What is the idea priority? High
DeveloperWorks ID
Link to original RFE
  • Attach files
  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 17, 2018 18:57

    Hello Vickie,

    Sorry I didn't see this post before responding to the last one. Clearly you have tried Performance Insights!

    Regarding exporting, we are actively working on exporting to PDF, PNG, and CSV and also sharing via link for your colleagues.

    Regarding the subject line being displayed once you've used that as a filter, we'll certainly consider this.

    As for the enhancements to older reporting, we are not currently devoting resources to this. The goal is to migrate users to Performance Insights once we've ensured all functionality is ported over.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 19, 2018 15:09

    Thanks Chris! So I will ignore older reporting methods as much as possible. To avoid confusion, will you be removing the older tabs from the platform anytime soon?

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 22, 2018 15:27

    Hi Vickie, thank you for your understanding. As we're able to add the different reports and functionalities from older reporting to Performance Insights, we will be gradually removing those tabs individually from the Reports Center and documenting/announcing it for a smooth transition.

  • Admin
    Maddy Devetski commented
    21 Feb 18:01

    You can now export to csv, png, pdf, xlsx and share a live link from Performance Insights.
    You also have the ability to add subject line as a secondary dimension to any of the table widgets (menu> add widget> table).