Watson Campaign Automation Ideas

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Proper A/B Testing in Programs

Imagine...being able to test emails and subject lines!

 

My thought around this is...marketing 101...

 

1) Allow to test email templates against each other in Programs (without having to use the Percentage Split) function which causes delays to the actual emails going out. Or, fix the delays being caused by having the Percentage Split before the email.

 

2) Being able to test SUBJECT LINE in Programs without having to come up with crazy methods to accommodate the test e.g. Dynamic Content, Relational Tables, Update Profiles, etc.

 

3) Being able to test in a single email template, but using dynamic content e.g. EMAIL TEMPLATE may have a module of content X, Y, Z for different people...How do they perform against each other? Allocate DC X to 20% of leads, DC Y to 70%, DC Z to 10%.

 

4) Build a testing segmentation model outside of Programs e.g. if we have a real time API feeding a database, have an option to append new leads coming into that database with a "Testing Flag" e.g. if 100 leads come in and I want to split them 50/50 have an option that would append either a 1 or a 2 into a field called "Testing Flag". SEGMENTATION does not work in real time!

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Oct 19 2018
  • Uncommitted Candidate
How will this idea be used?

All of these ideas would allow us to do actual TEST-LEARN-ADJUST marketing.

What is your industry? Retail
What is the idea priority? Urgent
DeveloperWorks ID
RTC ID
Link to original RFE
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  • Admin
    Diane Bowman commented
    29 Jan 18:49

    We were able to to confirm that item 1 is resolved. Other items are under consideration and review.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    24 Jun 08:02

    Hi,

     

    Points 3 and 4 would be useful for us, once we are set up properly which is happening ASAP! I wouldn't want this to not to be worked on due to an uncommitted candidate.