Watson Campaign Automation Ideas

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Modular responsive email builder interface

Modular email builders save tons of time, ensure brand consistency and enable bulletproof responsive emails across devices. Great examples are https://stampready.net/ and https://designmodo.com/postcards/. This is more flexible than the current fixed template interface.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Oct 24 2018
  • Under Consideration
How will this idea be used?

Marketers can build their own emails using customized stackable modules, minimizing the need for graphic designers and ensuring bulletproof rendering across devices.

What is your industry? Professional Services
What is the idea priority? Medium
DeveloperWorks ID
Link to original RFE
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  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 24, 2018 12:51

    Well said! Something better than what we have now when you think about the design functionalities offered by people like MailChimp or free design services like BeeFree.io! This would benefit us massively.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 25, 2018 07:48

    Personally I find most people import HTML directly and then make tweaks in the system. I've seen very few cases of people building from scratch - mostly because the creative element takes place in a separate team from the campaign execution, or via an agency. I'd rather have the product development focused on other areas than this but also interested to know stats on whether many people are actually building templates directly in the system. 

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    10 Feb 22:32

    We use saved HTML blocks from the Asset Library to build up templates in a modular fashion. This works but is restrictive to what was saved in the Asset Library. 

    Adding a proper drag and drop editor would benefit a lot of marketers who use the platform that don't have a design team or HTML experience themselves.