Watson Campaign Automation Ideas

Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.

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Merged idea

This idea has been merged into another idea. To comment or vote on this idea, please visit WCAIDEAS-I-414 Proper A/B Testing in Programs.

True A/B Testing within Programs Merged

The ability to run A/B tests within programs and maintain a single path to carry on to other steps within the program.  Splitting within programs can facilitate A/B testing if the program is only 1 touch point long, but with multiple touch points this is not manageable. 

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jun 25 2018
  • Uncommitted Candidate
How will this idea be used?

This would be used to optimize and iterate on emails being sent out of program campaigns longer than 1 touch point. 

What is your industry? Professional Services
What is the idea priority? Medium
DeveloperWorks ID
RTC ID
Link to original RFE
  • Admin
    Diane Bowman commented
    June 26, 2018 16:59

    Thank you for your input. Our current percentage split feature in New Programs can help with the random A/B splits for steps and/or paths, You are correct that the next needed piece to meet you use case is ability to then merge, or redirect contacts after that split e.g advanced routing. This is on our New Programs roadmap.