Watson Campaign Automation Ideas

Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.

Connect with your peers and IBM experts on the Watson Marketing and Commerce Community

Submit ideas for other Watson Customer Engagement Products:

•  Other Watson Marketing solutions
Watson Commerce
Watson Supply Chain

Add website behavior conditions that includes frequency

We would like to be able to chose behaviors based on frequency in addition to time frame.  IE: XYZ Contact has visited the website 3 times.  This will optimize how we are able to target and personalize content within emails and SMS.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jan 23 2019
  • Under Consideration
How will this idea be used?

If a contact has visited the website 3 times we want to send a nurture/CTA email and/or SMS to encourage the student to apply or ask them if they have additional questions - all based on the content within the website they visited. Frequency is just as important to determine interest as time frame.  We can offer personalize and real time answers to our customers needs/interest.  We can also use this as a mechanism to prevent losing a customer (IE: They have visited the FAQs page move than twice, it is possible the answer they are looking for is not there. 

What is your industry? Education
What is the idea priority? Medium
DeveloperWorks ID
Link to original RFE
  • Attach files
  • Admin
    Diane Bowman commented
    24 Jan 13:28

    Thank you for the idea!  We have seen other users leverage Scoring models and update a field value score based on Frequency, then use that value to qualify contacts in a program flow.  We will watch the votes to help us prioritize this work.

  • Admin
    Diane Bowman commented
    22 Jun 16:58

    Here is an example in Scoring