Watson Campaign Automation Ideas

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Add website behavior conditions that includes frequency

We would like to be able to chose behaviors based on frequency in addition to time frame.  IE: XYZ Contact has visited the website 3 times.  This will optimize how we are able to target and personalize content within emails and SMS.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jan 23 2019
  • Under Consideration
How will this idea be used?

If a contact has visited the website 3 times we want to send a nurture/CTA email and/or SMS to encourage the student to apply or ask them if they have additional questions - all based on the content within the website they visited. Frequency is just as important to determine interest as time frame.  We can offer personalize and real time answers to our customers needs/interest.  We can also use this as a mechanism to prevent losing a customer (IE: They have visited the FAQs page move than twice, it is possible the answer they are looking for is not there. 

What is your industry? Education
What is the idea priority? Medium
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  • Admin
    Diane Bowman commented
    24 Jan 13:28

    Thank you for the idea!  We have seen other users leverage Scoring models and update a field value score based on Frequency, then use that value to qualify contacts in a program flow.  We will watch the votes to help us prioritize this work.