Acoustic Campaign Ideas


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Dedupe A/B tests at time of creating the test

At the moment, if you don't use email address as a unique identifier, A/B tests can be problematic. For example, you have a family of 4 in the database, and all share the same email address. At the moment, the system puts records into the A/B/Remainder buckets and then de-dupes at time of send, rather than at time of creating the test.

This means that person 1 could be in bucket A, person 2 in bucket B and persons 3&4 in bucket C. We have quite a lot of situations with shared email addresses, which means we cannot use this testing optimally. It's quite embarassing when an email address receives both versions of a test email.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jan 28 2019
  • Needs review
How will this idea be used?

Better A/B testing

What is your industry? Media & Entertainment
What is the idea priority? High
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  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    May 21, 2019 11:59

    100% the deduplication needs to be done before the split into segments.