Watson Campaign Automation Ideas

Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.

Connect with your peers and IBM experts on the Watson Marketing and Commerce Community

Submit ideas for other Watson Customer Engagement Products:

•  Other Watson Marketing solutions
Watson Commerce
Watson Supply Chain

Dedupe A/B tests at time of creating the test

At the moment, if you don't use email address as a unique identifier, A/B tests can be problematic. For example, you have a family of 4 in the database, and all share the same email address. At the moment, the system puts records into the A/B/Remainder buckets and then de-dupes at time of send, rather than at time of creating the test.

This means that person 1 could be in bucket A, person 2 in bucket B and persons 3&4 in bucket C. We have quite a lot of situations with shared email addresses, which means we cannot use this testing optimally. It's quite embarassing when an email address receives both versions of a test email.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jan 28 2019
  • Needs review
How will this idea be used?

Better A/B testing

What is your industry? Media & Entertainment
What is the idea priority? High
DeveloperWorks ID
RTC ID
Link to original RFE
  • Attach files
  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    21 May 11:59

    100% the deduplication needs to be done before the split into segments.