Watson Campaign Automation Ideas

Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.

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Enable/Map "AddtoCart", "RemoveFromCart", and other GA events to Universal Behavior on WCA

Today, only a few Google Analytics events can be received by WCA and used in queries/Universal Behavior (ProductView, CartPurchase, CartPurchaseItem, CartAbandonment, Searched a Site, Completed Conversion). 

Ecommerce/Retail customer uses Google Analytics as the main source of data/customer behavior, however WCA do not allow us to map critical events like "AddToCart", "RemoveFromCart", "VideoStarted" to WCA. 

 

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jan 30 2019
  • Needs review
How will this idea be used?

This idea can help us to reengage thousands of ecommerce customer using its previous interaction with products that wasn't bought or abandoned in cart. Today we only can see it as a report in GA, but we could be much more effect using this events (already available in UBX) in WCA programs, queries and scoring.

What is your industry? Marketing & Public Opinion Research
What is the idea priority? High
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