Acoustic Campaign Ideas

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Push Notification Control Group to Help Gauge Impact

When sending push notifications via WCA, there is not a way to understand how a given campaign impacted app engagement or goal completion compared to what would have happened if the push was never sent at all. It would be helpful if the platform could send a ghost push to a random group of would-be push recipients and measure their engagement/goal completion to compare against the audience who receives the push. This would provide a "true" value of sending the campaign. 

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Feb 27 2019
  • Needs review
How will this idea be used?

Provide a better understanding of how push notifications impact results. 

What is your industry? Other
What is the idea priority? High
DeveloperWorks ID
Link to original RFE
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