Watson Campaign Automation Ideas

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Set VMTA at a Program Level

It is currently not possible to take advantage of omnichannel marketing via Programs if your Master Database is using multiple VMTA's, for example for country or brand. Adding this option in would allow databases set up in this way to use the Program feature across all their VMTAs. 

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Mar 11 2019
  • Under Consideration
How will this idea be used?

This idea will allow databases with multiple VMTAs to use the Program feature. This is especially important considering SMS and Mobile can only be associated to one database. At the moment, not being able to specify the VMTA is very limiting. 

What is your industry? Professional Services
What is the idea priority? High
DeveloperWorks ID
Link to original RFE
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  • Admin
    Diane Bowman commented
    21 Mar 00:19

    Thank you for your idea! We agree and understand the need. I will keep watching this item for votes as we work to prioritize into our roadmap

  • Admin
    Diane Bowman commented
    21 Jun 19:42

    Tell us about how you would use this (types of campaigns, what impact it is having on your business now, etc.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    24 Jun 10:19

    Hi Dianne, thanks for following this up. It's becoming an urgent need for some of our clients. In one particular client, we need to now consider whether to move to multiple orgs with multiple Unica integrations in place or forgo the use of Programs for all but one of the brand's regions. The specific use case is that a multi-national company with brands across 5 different regions requires the use of specific IPs for each of these brands. They are also multi-channel comms and in order for them to use the SMS and Mobile App channels across the brands, each brand needs to be hosted on the same database. The result of this is that only one brand (IP) can make use of the Program functionality as well as other VMTA specific functionality in WCA. I believe the same issue lies with Automated message groups but we are for now focused on Programs. We would like to setup multi-channel welcome journeys for each brand as a starting point and then build out a variety of campaigns for the specific customer journeys. 

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    19 Jul 16:01

    Could I have an update on this idea please?

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    17 Oct 12:23

    We really need this idea implemented for our organization as well! Please consider this