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Send Time Optimization based on Best Time of Day, Rather than Best Time over Week

Define deployment time based on best time of day (on a specified day), rather than bast hour over a week. For example if we want to send an email to all users on a Tuesday, but a user has opened previous emails at 2pm on Wednesday, they should be sent the email at 2pm on Tuesday.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Mar 12 2019
  • Already exists
How will this idea be used?

For deploying email at the best time of a defined day without having to manually update the STO field for all my subscribers. 

What is your industry? Other
What is the idea priority? High
DeveloperWorks ID
RTC ID
Link to original RFE
  • Attach files
  • Admin
    Beth White commented
    19 Jun 22:59

    Hi,

    Thank you for the idea.

    This functionality already exists, if we understand this post correctly. If we're missing something, please let us know.

    The day of the week is accounted for. 24 hour STO should do this for you already.

    https://www.ibm.com/support/knowledgecenter/en/SSWU4L/Email/imc_Email/Send_Time_Optimization_STO.html

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    19 Jun 23:10

    Thanks for your response, Beth. Yes, the 24 hour STO currently exists, but as it's been explained to me, we would need to manually modify the STO value for each user just prior to each deployment. Per the idea submission, maintaining a 24 hour STO field for each user would be a much more useful and friendly method for marketers. 

     

  • Admin
    Diane Bowman commented
    20 Jun 14:38

    The system populates the STO field with a value,based on history, it does take some time to gather data in order to determine what the best time is, which is when customer mostly likely to open, what is their pattern. I can reach out to see your specific use and see if we can helpHello!

    Here is an article about how STO works https://www.ibm.com/support/knowledgecenter/SSWU4L/Data/imc_Data/Data_q_a_watson_assistant/Send_Time_Optimization157.html

    DIane Bowman

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    20 Jun 21:29

    Thanks Diane. I'll check it out.