Watson Campaign Automation Ideas

Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.

Connect with your peers and IBM experts on the Watson Marketing and Commerce Community

Submit ideas for other Watson Customer Engagement Products:

•  Other Watson Marketing solutions
Watson Commerce
Watson Supply Chain

Trigger messages within the program flow based on events

It would be interesting to have messages (email, sms and push) being sent when events occur during all the journey I designed on my program. Sometimes is required to send another message right after the customer does something on the message you sent previously. It's possible to trigger programs to start sending messages when an event occur; but it's not possible to trigger messages within the program let contacts/customers waiting a day to send the next message.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Mar 16 2019
  • Under Consideration
How will this idea be used?

It will be used to trigger messages quickly to avoid leads to reach out to another competitor. When leads are added on a program to nurture until they are ready for a sales approach, there is not a way to send messages on the same day or right after a customer click on a link to "I want call from my insurance broker"!

This idea is an improvement of the idea "Trigger email timing from daily to hourly" (WCAIDEAS-I-663).

What is your industry? Insurance
What is the idea priority? High
DeveloperWorks ID
RTC ID
Link to original RFE
  • Attach files
  • Admin
    Diane Bowman commented
    21 Mar 00:24

    Thank you for the idea! Yes, we agree and are researching this. We don't have a specific planned release yet, but we will update the status here as we work towards it.

  • Admin
    Diane Bowman commented
    22 Jun 17:07

    I'm adding a clarification to the title to indicate the need is to be able to trigger within the program flow. Today we do provide triggered event sends at entrance using the "clicked a link" event.