Watson Campaign Automation Ideas

Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.

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Merged idea

This idea has been merged into another idea. To comment or vote on this idea, please visit WCAIDEAS-I-266 Remove user from program.

Unsubscribe added to Programs Merged

When our cashier's get emails form customers at check out, sometimes they are given a fake email that does not belong to anyone. this adds unneeded contacts into the database the just linger there and have the potential to become spam traps. 

we would like to see a step in programs that if a users goes through the entire welcome series and does not open any of the mailings that they are opted out.

or if we can set a triggered program based on a query of inactivity that would put users in a re-engagement program with failure to engage with program mailings, they are unsubscribed. 

this would help us keep out database a lot cleaner than going to a 3rd party vendor for their assistance 

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • May 1 2019
  • Uncommitted Candidate
How will this idea be used?

this idea will be used to automate the process of purging emails that are not engaging with our email program

What is your industry? Retail
What is the idea priority? High
DeveloperWorks ID
RTC ID
Link to original RFE
  • Admin
    Diane Bowman commented
    10 May 02:23

    Thank you for submitting your idea. So have you tried using our Update Profile data action in a program, to update a data field to flag those contacts to be deleted?  i.e. has not opened email in x days, change value to No, to help you identify those across the database, and you can delete from the database?  We will review this idea for automated deletion and watch for additional votes.

  • Admin
    Diane Bowman commented
    18 Jun 14:11

    You can also add a rule in a decision or use the remainder path (does not meet rule) that if contacts have not opened Emails you exit them. We are working on adding gloabl rules (at program level) to the new canvas where you could set this type of rule as well. I will merge this idea with this similar need.