Watson Campaign Automation Ideas
Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.
Connect with your peers and IBM experts on the Watson Marketing and Commerce Community
Submit ideas for other Watson Customer Engagement Products:
• Other Watson Marketing solutions
• Watson Commerce
• Watson Supply Chain
I've received this request from several WCA customers who send different comm types to their contacts and sometimes different content categories within the same message. For example, newsletter, promotions, product and customer care, as types of comms. Sometimes, contained within the same message will be different blocks for a promotion, content to be shared on social, competition, etc. The same content categories can also be recurring on weekly and monthly bases, for example a newsletter may always have a footer section for sales and promotions. In order to measure engagement and retarget contacts effectively, there is a need to tag elements within the marketing message and not simply tag the entire message template. There is also a need to be able to query and score against clickthrough behaviour on elements according to certain tag categories, and not simply use tags to filter reporting.
How will this idea be used?
A WCA user should be able to tag different objects within an email/mobile/sms message template as well as tag the overall message template. The objects within the template could be content blocks or zones within the message, as well as hyperlinks. These tags should be available within the query engine and scoring models, so that it would be possible to create rules along the lines of:
|What is your industry?||Computer Services|
|What is the idea priority?||Medium|
|Link to original RFE|