Acoustic Campaign Ideas
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each step (ie a mailing) should have a click map, so that we can provide better reporting (what summary reports currently have)
How will this idea be used?
When clients request metrics and reporting for emails, we deliver summary reports with click maps to monitor engagement. Programs are quickly taking over adhoc mailings as drip campaigns are more and more the norm. If we can export full program reporting with click maps, we will be able to create insightful and actionable reports that benefit all parties.
|What is your industry?||Marketing & Public Opinion Research|
|What is the idea priority?||High|
|Link to original RFE|