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Enable Click Maps for Reporting Steps (Mailings) in Programs

each step (ie a mailing) should have a click map, so that we can provide better reporting (what summary reports currently have)

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jun 27 2018
  • Under Consideration
How will this idea be used?

When clients request metrics and reporting for emails, we deliver summary reports with click maps to monitor engagement. Programs are quickly taking over adhoc mailings as drip campaigns are more and more the norm. If we can export full program reporting with click maps, we will be able to create insightful and actionable reports that benefit all parties.

What is your industry? Marketing & Public Opinion Research
What is the idea priority? High
DeveloperWorks ID
RTC ID
Link to original RFE
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  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    July 05, 2018 22:12

    Yes, please! The reporting for automated messages should be equally robust as that for manual sends, especially for those messages which are sent daily. Currently, I cannot find a way to tell how many people were sent each automated message on a given day, nor can I easily aggregate clickthrough data for automated messages (with individual links - knowing the click rate is nice, but without knowing WHAT they clicked on, it doesn't tell me much). With the increasing reliance on automated campaigns, our company would find this change to be wildly helpful!

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    July 06, 2018 03:25

    You can actually create clickthrough reports for mailings that are part of programs, when you go to the clickthrough report select program from the drop down that currently shows sent (I can't insert a screenshot here).

    Not ideal since there are various instances of the program message. It would be great to select the step in the report to access the reporting or versions if template changed. Also to be able to select any performance reporting easily accessible from the program itself would be ideal.

     

    Thanks,

    Karen 

  • Admin
    Diane Bowman commented
    21 Jun 18:54

    Thank you for the idea! Would you prefer to have the clickmap in Reporting and within the Program canvas for each step's insight panel?

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    21 Jun 19:01

    Hi Diane, Honestly both. But if I had to pick one, I'd go with a reporting interface as this is where we'd access any higher-level reporting for decision making.