Watson Campaign Automation Ideas
Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.
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WCA's current design interface is not user friendly at all and lacks a lot of design feature. In many sales brochures we see the "WYSIWYG" notion, yet WCA's email editor is poor and doesn't reflect this at all. It falls far behind when you look at email editors from the competition (in terms of working through drag & drop modues, etc), and this is why most of our customers don't want to use the editor and choose to work with outside professionals to do HTML design.
Another sales point for WCA is to "keep it in house" and have your entire marketing team work together in every aspect of a campaign, yet the designer is so poor in it's ease of use and overall "friendliness", that companies look for outside help to work through HTML.
WCA's email designer is so poor that the only way to truly create professional templates quickly and easily is to have HTML professional designers. If not, WCA's not the tool you're looking for to design emails from scratch without any HTML design knowledge.
How will this idea be used?
This will allow companies to save by designing and creating the graphical aspects of their campaign on their own instead of spending by hiring outside help to design their campaigns. Bigger companies have their own inside team working in this fashion. The idea is to have the product deliver on its sales pitch promises, and a user friendly, flexible, complete designer is part of that sales pitch.
|What is your industry?||Computer Services|
|What is the idea priority?||Urgent|
|Link to original RFE|