Watson Campaign Automation Ideas

Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.

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Completely Remake Form creation and Editing in WCA

Today, the web form creator is rudimentary, basic, and lacks flexibility and customization capabilities. For a tool that prides itself on data gathering, innovation, and AI, it provides little use to such an important tool for any campaign like a Form is. 

The webform feels like it's from the 80's in a 21st century marketing automation and comms tool.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Aug 12 2019
  • Needs review
How will this idea be used?

WYSIWYG is a tremendous selling point for WCA. The ability to create campaigns from scratch without HTML knowledge is key, yet the LP editor and web for creator/editor is just extremely basic. There little to nothing you can do when it comes to customization, look and feel, and overall design. It is poor and it limits your overall design capacities, because since you can't customize the webform, you can't work in the rest of the landing page look and feel.

What is your industry? Marketing & Public Opinion Research
What is the idea priority? Urgent
DeveloperWorks ID
RTC ID
Link to original RFE
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