Watson Campaign Automation Ideas
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Contacts on our main database are allowed to share the same email address, so deduplication for the database is enabled.
However sometimes we need to send a message to every contact that matches a query's criteria, even if those contacts share the same email address (for example changes to terms and conditions, or an account statement).
In order to do this we need to either create a separate database, which makes reporting on an individual contact messy, or turn off deduplication for the database, which risks human error if deduplication isn't turned back on after that particular email.
A better solution would be the option to turn off deduplication as a send option for manual emails, and as a programme option for automated programmes.
How will this idea be used?
By the CRM processor to ensure that all emails required by financial legislation are sent out correctly, without risking multiple emails being sent out unintentionally.
|What is your industry?||Financial Markets|
|What is the idea priority?||Urgent|
|Link to original RFE|