Watson Campaign Automation Ideas

Submit new product ideas for Watson Campaign Automation, Watson Real-time Personalization, Watson Content Hub and Universal Behavior Exchange. Before you submit, please review existing ideas; if an idea close to yours already exists, it's better to add comments or vote on the existing idea. We will review your ideas and use them to help prioritize our product development. Best of all, the portal will automatically update you when the status of your idea has been changed.

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Inbox Subject Line

I received an email today in my outlook from an agency that we deal with and I noticed that in my inbox reading panel it had the from name and then below the from name it has some text which is different to the subject line saying "Sorry we missed you but dont miss out on the content" and the subject line says Watch Digital journeys: Connected Live!. Interesting enough that inbox text isn't referenced anywhere in the body of the email either. 

I think it would be a great product enhancement to have as part of the email marketing module. 

I have attached a screenshot for reference. 

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Sep 12 2019
  • Needs review
How will this idea be used?

When an email appears in the inbox preview pain it has the From name, Subject line and then below the subject line it typically references the first line of text from the HTML email - it would be really awesome if you were able to customise that snippet of text below the subject line to a short, concise message that would help entice the end user to want to open their email to read further. 

What is your industry? Banking
What is the idea priority? Low
DeveloperWorks ID
RTC ID
Link to original RFE
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