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Use Send Time Optimization with Child Relational Tables

It's currently not possible to use STO with relational table audiences. This is a need to accomplish, robust, relevant, and timely personalized messages.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jun 28 2018
  • Planned for Future Release
How will this idea be used?

This idea will allow users to schedule emails with STO to audiences created using relational table data in the query.

What is your industry? Non-Industry Specific
What is the idea priority? Medium
DeveloperWorks ID
Link to original RFE
  • Attach files
  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    June 28, 2018 19:20

    CRTs specifically please!

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    June 28, 2018 19:35

    We use child relational tables and don't have access to this functionality. We definitely need it

  • Admin
    Diane Bowman commented
    June 29, 2018 01:31

     STO sends a message, at the time a contact is most likely to open based on history.  You can use RT queries for sends, for program entrance, and within program rules and rules for dynamic content. CRT Criteria not currently available for use in Programs, but is on the roadmap.

    Can you provide some additional specific use case details?

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    June 29, 2018 16:02

    @ Diane Bowman.


    We work with the Jenny on implementing and setting up WCA. Our clients have several CRTs, and want to be able to leverage that data in Ad Hoc blasts (with STO) and  within automated programs.


    The much of the data in the CRTs is itemized customer purchases and transactions, which is highly valuable in creating cross selling and upselling automated streams.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    July 02, 2018 20:30

    Thanks @Reid Morgan!

    @Diane Bowman - To build on @Reid's example - since the transactional information we're using is in CRTs, we want to leverage STO when employing an up-sell, cross-sell, or targeted offer message, to boost its relevance and continue working towards truly 1:1 communications. For those types of messages in particular, the combination of past purchase history and STO could result in significant business impact.

  • Admin
    Diane Bowman commented
    July 17, 2018 23:08

    Use of Child relational table criteria is not yet supported within programs, but we are working on enabling this and are aware of the need.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    September 05, 2018 18:42

    Although the specific release is not planned yet, this is on our roadmap and a priority for CRT functionality. Thanks!