Acoustic Campaign Ideas

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Mobile Push Delivery Metric

Beyond the existing mobile push sent metric, it would be good know if the push message was delivered to the device and if not, why not. Having a sent metric is fine, but how can a marketer tell if the message was delivered, open and read, delivered and not read or not deliver at all because the app has been deleted, notifications are disabled, customer has opted out, DND, OEM/GCM related, GCM/FCM connectivity related, GCM/APNS errors.  A delivery metric is needed.

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Nov 20 2019
  • Needs review
How will this idea be used?

Delivery metric status, similar to email insights / performance insights so Marketers have some idea on the effectiveness of their campaign delivery when using push messages.

What is your industry? Financial Markets
What is the idea priority? High
DeveloperWorks ID
Link to original RFE
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